Episode 8 breaks down how attorneys actually find and evaluate expert witnesses. Brian explains that lawyers commonly use expert directories like SEAK (and similar platforms) and also lean heavily on referrals from other attorneys. A simple move is to ask every new contact, “How did you find me?” so you can identify which channels are producing real inquiries and focus your efforts there.
A key theme is that your website is often the first credibility check. It should function like a clear, professional business card that quickly communicates your niche, what matters you will and will not take, and how to reach you. The hosts stress that attorneys working under deadlines want a direct phone number and email, not friction from a contact form. They also warn that website content can become evidence, so avoid salesy language, advocacy, or any claims you cannot defend under oath.
The episode closes with practical guidance on reputation building and marketing traps. Speaking at attorney conferences and relevant professional events can accelerate trust because lawyers can see how you communicate and think. LinkedIn is positioned as a verification layer rather than a primary lead engine, so keep it current and assume anything you post could be reviewed by both sides. Brian is skeptical of paid mailers, generic advertising, and unfocused content efforts, while noting that expert-witness training can help you learn the process and build a useful network.
