In this episode of the Expert Witness Playbook, Dr. Brian Woodruff sits down with Dr. John Lundell, an anesthesiologist, author of Expert Witnessing for Doctors, and an expert who has worked cases in more than twenty states.
Dr. Lundell shares the unexpected path that led him into expert work after a Parkinson’s diagnosis at fifty, how he built a thriving practice using SEAK’s top-listed ad and a few well-placed grand rounds, and the creative job-sharing arrangement that gave him room to handle a growing caseload without leaving clinical medicine behind.
He also walks through the six rules at the core of his deposition course with Amy Fogelman:
1. Listen carefully
2. Pause to consider
3. Ask for clarification
4. Answer truthfully and concisely
5. Volunteer nothing
6. Keep calm
Along the way, the conversation covers how to discuss your advertising under cross-examination, why retiring from clinical practice starts a countdown clock on an expert witness’s career, and the difference between educating a jury and advocating for one side.
A practical, candid conversation for any physician practicing as, or considering becoming, an expert witness.
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked